WHAT…is your favorite color?

ResearchBlogging.org Palmer and Schloss. “An ecological valence theory of human color preference” PNAS, 2010.
Sci will admit that she didn’t really know all that much about color preference theory until she read this paper. And that until she read this paper…she thought a lot of it was silly.
Also, she doesn’t have a favorite color. That might have something to do with it. Can someone have a favorite color palette instead?
Anyway, let’s talk color preference theory.

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